| Search engine optimization is set of steps
that are taken before planning a website, during the development process
and after website upload. It is actually done to get a site on top of
search results as people don't browse to inner pages of the search
results and most people change their search terms or exit after going
through first 10-20 results. The ideal position for any search terms is
first 5 results. Nobody could gurantee a top 5 ranking for a very
competitive search term but few basic steps could make the site more
visible in search engines. |
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| If you have a website and you don't have
enough budget for its promotion then following steps could make your
site more visible if not in top 5 for most competitive keywords. |
1. Content:-
First step before you should start writing content for your website is
to select top 10 keywords for which you want good ranking with search
engines. This keywords would be used in almost all the pages so as to
make all the content pages depict a similar theme. Remember if the theme
of the website is to sell eggs, your important keywords could be "egg",
"eggs", "egg drop", "hard boiled eggs", "big green egg".... Now you take
these keywords and write your content using all or most of these in all
the pages in the site. That would create a theme for the website in the
eyes of search engines that you sell eggs and your website has
everything related to eggs and is right to be in top of search results.
Don't use a single word keyword but try to use a phrase consisting of
2-3 words. Don't go for most famous keywords but always go for keywords
for which if users come to your website generates business for you.
2. Meta tags:-
Many search engines now don't give much weight age to the Meta tags
other then title tag any more. But there are lot of them who still do
give weight age to them, so why not do it properly. The various
important Meta tags for rankings are:-
Title: Most Important
Keyword: Important
Descriptions: Partially important
Robots: Depends on preferences
Title: In recent times nearly all search engines are giving highest
weight age to title tags. It is the most important factor for ranking a
web page and in fact the text from title tags is used in displaying the
results in the search engines.
Keywords: Most search engines ignore this tag due to heavy spam
possibility. But for rest it should be done properly. Include the words
used in your page in text which could be the search terms. Including a
word in keyword tag and not using in the body of the page would do no
good.
Description: This tag gives some control of how a search engine would
show your url. Though google generally creates description from the
body, but it is always advised to have it done well.
3. Url Submission:
Though this is not so important now for top search engines but it is
advised to get your site url submitted to all the search engines
specially if it is new. Search on the net and you would find 100's of
tools which would take less time for submission with all the search
engines.
4. Few ranking techniques.
Check your site ranking on alexa regularly as this would give you some
idea of where you are in this web world. Now one of the most important
factors is to get back links. Submit your site to as much directories as
you can. Some of them would ask to have their link on your website but
it is always advisable to get links from the directories which offer
free links. Start with dmoz.
Try to get back links or exchange links by your friends or try to give
mail to webmasters asking if the would be interested to exchange links
with your site. There is no limit how much back links is enough so go on
getting it as much as you can but remember that the links should be from
a similar theme website.
5. Website Promotion
Other then the above also try some other means of promoting your
website. Some of them are through free classifieds, ezine listings,
signatures on forums and emails, ad swaps, write an article and publish
it, write mails to all your friends and family members and request then
to pass the email to everyone they know. |
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